Ancient Greek is still alive, because countless words have been created from its roots. For example, “neo” means “new” and “philia” means “fondness.” “Neophilia,” therefore, is “a love or preference for all that is new and trendy.” The first documented usage of “neophilia” was in “Political Science Quarterly,” an academic journal founded in the late 19th century. While it’s a centuries-old word, Gen Z social media influencers are the modern purveyors of neophilia, or a love of new trends.