Adjure
Verb
- Urge or request (someone) solemnly or earnestly to do something.
Example Sentences
“She adjured the jury to carefully consider all of the presented evidence.”
“The pastor adjured his congregation to donate to those in need.”
“The founder adjured the investors to focus on green initiatives in their new ventures.”
Word Origin
Latin, early 15th century
Why this word?
Did you say “abjure” or “adjure”? While neither word is likely to come up in casual conversation, they might appear in legal contexts, and it’s important to get them right. They’re easily mistaken because they share the Latin root “jurare,” meaning “to swear.” In addition to the one-consonant difference in pronunciation, “adjure” means “to urge someone to do something,” while “abjure” means “to renounce something or abstain from it.” An easy mnemonic is that the “B” in “abjure” means it’s “bad” and you need to stay far away from it.
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