“Stalwart” originated in Late Middle English as a Scots variant of the obsolete word “stalworth,” a combination of the Old English words “stǣl” (“place”) and “weorth” (“worth”). Its original but now dated usage applied to a description of something strongly built and sturdy. Now, the meaning of “stalwart” is “loyal and reliable,” and it can be used to describe steady support. The famous PBS slogan says production is made possible by “viewers like you,” meaning many television and radio stations rely heavily on stalwart supporters in order to survive. The slogan was formulated to emphasize the importance of viewer support.